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What was it about these frames? Their distinctive shape possessed the ability to dress up drab outfits while dressing down formal ones. The Wayfarer’s “distinctive trapezoidal frame spoke a nonverbal language that hinted at dangerousness,” the critic Stephen Bayley has written.Discount Ray Bans Wayfarer. That’s probably why Andy Warhol and John Lennon put their Wayfarers on, too.Even though Debbie Harry and John Belushi had their Wayfarers on, sales were in the ditch by the late 1970s. So Ray-Ban found a new way to get celebrities to wear the goods: product placement. Tom Cruise put Wayfarers on for 1983’s Risky Business.Ray Ban Sunglasses Sale Online. Then Don Johnson put them on, as did Don Henley, Johnny Marr and Madonna. Corey Hart wore his sunglasses at night, and by 1987, as Michael Jackson was setting off on his Bad tour, he’d put Wayfarers on, too.Today, Italian optical giant Luxottica licenses the right to make Wayfarers, which it reintroduced in 2006 as a pristine copy of the 1952 original. Ray Ban Sunglass Sale.Times and tastes have changed a lot over 60 years, but the cultural impetus of Wayfarers is now unstoppable. “They’re one of the first things that come to mind when people think of sunglasses,” said Jordan Silver, co-owner of New York’s Silver Lining Opticians, and he is in a position to know. Vintage Wayfarers–when Silver can get them–can go for $800. Of course, prices like that are a pittance for the latest generation of celebrities to put Wayfarers on, including Johnny Depp, Robert Pattinson, James Franco, Jude Law and Orlando Bloom. We’d list more, but we hate to name drop.

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Ray-Ban Wayfarers may be a hipster staple, but much like former subculture favorites Clarks and trucker hats, their popularity has little to do with advertising.Discount Ray Bans Outlet. Now, as the scenester set moves on to cat eyes and Moscots, Ray-Ban seems determined to maintain what was an unexpected spike in sales. Last week, the company–a subsidiary of the Luxottica Group–dropped a major campaign for the sunnies style right into a few of New York’s major subway stations.Cheap Ray Bans Aviator. Four prominent print makers, including Matt Moore and Aesthetic Apparatus, designed posters inspired by new Wayfarer patterns for the initiative. They look good. But will they help to sell more sunglasses ? In this increasingly competitive business environment, it is no longer an option to stand still while your competition changes with the times. Discount Sunglasses Ray Bans.We can give countless examples of companies that failed to adapt to a changing marketplace and had to close their doors.Reinvention is the only way for companies to stay relevant in this ever-changing, fast-paced global economy.Let’s take a look at some companies who reinvented themselves successfully. There are many out there but these are three of my favorites.Ray-Ban: Ray Ban was originally made by Bausch + Lomb for the U.S. Army and have been worn by everyone from JFK to Tom Cruise. But the brand suffered in the ’90s because the company was mismanaged, with poor quality and increased competition from Oakley and other rivals. The subsequent reinvention was beautiful. Ray Ban Sunglasses Outlet.Luxottica stopped selling Ray-Bans for a year to reinvigorate the brand.Good luck finding them at your local convenience store.

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Those expensive sunglasses may not be any better for your eyes, either. “Three hundred dollar sunglasses don’t do anything better than 100 sunglasses, except maybe look better and have a brand name associated with them” says Dr. Jay Duker, chair of ophthalmology at Tufts Medical Center.”Discount Ray Bans Wayfarer.A significant chunk of what you pay for isn’t the quality of the lenses, it’s the brand,” adds Dr. Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. He notes that making lenses that offer protection against harmful ultra-violet rays “isn’t very expensive technology.”Ray Bans Sunglasses Sale Online. And while spending more may get you better quality frames, here, too, there are laws of diminishing returns.For about $40, says Dr. Duker, you can get a pair that offers 100% protection against ultra-violet rays.Fake Ray Bans Wayfarer For Sale. If you spend maybe $70 you should be able to get a pair with decent quality polarizing lenses that cut out glare. Beyond that, the medical benefits tail off pretty fast.An inexpensive pair of sunglasses from the pharmacy isn’t the worst thing in the world. They may be fine for most people in most circumstances, Dr. Dana says. “The main reason people wear sunglasses is to block out (regular) white light,” he says, “and from that point of view, cheaper glasses work pretty well.” Cheap Ray Ban Sunglasses.And they will probably block most UV rays, even if not all of them, he adds.

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Those fancy glasses are really costing you a lot more than you realize. If you make your shades last for many years, that would be one thing. But who does that? The people who want designer items want the latest fashion each year. Discount Ray Bans Outlet.And then there are the pairs that get lost. Scratched at the beach. And sat on. Personally, I have come to consider sunglasses a disposable item, and I suspect I am not alone.Their maker, Ray-Ban, called them Wayfarers.Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Then Audrey Hepburn put them on. Discount Sunglasses Ray Ban.That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on. In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too.Ray Bans Cheap. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.

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Are you in the market for a new pair of designer sunglasses this summer?It’s the season for it, and you can spend hundreds of dollars on your next pair of shades.Ray Bans Sunglasses Outlet. that’s if you don’t need prescription lenses. Even more moderate design labels like Ray-Ban or REVO can cost a couple of hundred bucks.Designer shades are big business, even in this economy. I keep hearing about the new age of frugality, but I’m not seeing much of it at the mall. Sunglass Hut’s same-store sales in the U.S. rose 10.8% in the first quarter, pretty much erasing the slump in early 2009.Ray Bans For Sale.But are these expensive brands worth it? Before you spend big money on your next pair of designer shades, here are six things you should know.1. Most sunglasses are made by the same company. Do you prefer the “quality” of Ray-Ban to Oakley? Do you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada? Wake up. Discount Ray Bans Wayfarer.They’re all made by one company, Italian manufacturer Luxottica–one of the biggest consumer companies that consumers have never heard of. Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.”We manufacture about 70% of those brands in our factories in Italy, and the balance in America and China,” says Luxottica spokesman Luca Biondolillo. “Ray Bans Sunglasses Sale Online.We do the design, the manufacturing, and the marketing,” he adds. The company makes most of those brands under license, working closely with designers at the relevant fashion houses. But it owns several brands itself, including Ray-Ban, Oakley, Oliver Peoples and REVO.

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In many cases, the same company is also selling you the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This is extreme vertical integration. Ray Ban Sunglasses Sale.The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. Make of it what you will. But if your financial advisor was actually employed by the mutual fund company that he recommended for your portfolio, you’d at least want to know.Ray Ban Sunglasses Outlet.3.The markups are as big as they seem. Whenever I have bought a new pair of regular eyeglasses, I have always reflected on how little I seem to get for my money. I can sort of understand why lenses are so expensive, as the material has to be made and ground precisely.These are bits of metal or molded plastic. Once I bought tiny slivers of hollow titanium that weighed considerably less than the bills I was handing over.The cost of a new pair of glasses will of course reflect materials and labor. But the price will also reflect brand values and marketing–and how much consumers will pay.Ray Bans Cheap Online.That’s some margin.While the company’s return on equity has fallen since the global economy turned down, last year it still managed a respectable 11%, according to data from FactSet Research Systems. A few years ago that number was as high as 20%. And investors are confident on the company’s future. The stock has jumped from $13 to $25 from last year’s market lows. It’s about 20 times likely earnings, an optimistic rating.

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In terms of how to find out whether glasses are polarised or not, the best thing to do is to ask the sales associate at the store.Cheap Ray Ban Sunglasses. Otherwise, have a look at the frame.”For example a Ray-Ban polarised lens has a P next to the Ray-Ban logo on the lens,” Kessell pointed out. “Also some sunglasses have it indicated on the left temple of the glasses with 2P or 3P.”Ray Bans Cheap Online.If you already own a pair of sunnies and aren’t sure whether they are polarised or not, you can try a neat trick involving your computer. (And no, it doesn’t involve Google.)”Look at a computer monitor while wearing the sunglasses,” Kessell advised. “Does the monitor’s brightness seem to reduce and increase as you tilt your head left and right? If this is the case you are wearing polarised sunglasses .”Ray Ban Sunglasses Outlet.Another way to test if your glasses are polarised is if you look into the ocean, a polarised lens should be able to look through the glare on the surface of the water into the ocean.”Finally, for those who might be thinking the onset of autumn means they can put their sunnies away for a while, think again. Ray Bans For Sale.According to OPSM, UV damage to the eyes can occur even on cloudy or cold days. For more OPSM health facts, and for Kessell’s tips on buying the perfect pair of shades, see below.

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Eye health facts courtesy of OPSM.UV damage to the eyes can occur even on cloudy or cold days.Ray Bans For Cheap.85 percent of the OPSM sunglass range can now be fitted with prescription lenses.90 percent of all skin cancers occur above the neck and up to 10 percent of all skin cancers occur on the eyelids.UV damage is cumulative and irreversible. It is important to protect children’s eyes as early as possible.The colour or darkness of the lens does not indicate the level of sun protection — you should always check the label for the EPF (Eye Protection Factor).Cheap Ray Ban Aviator .Contact lenses and prescription glasses are available with UV coatings. Did you know that UV exposure can lead to ocular problems such as cataracts, pterygia, macular degeneration and skin cancer of the eyelids?Sun-related eye damage occurs in the early ages of childhood, particularly between the ages of three to 12 years old.Always look for a quality lens that is labelled. All sunglasses in Australia, look for a category 2 or 3 lens that is polarised so that they protect you from the sun.Always shop at a reputable sunglass retailer like Sunglass Hut where we ensure that all the product is authentic.Choose a pair of sunglasses that matched your faceshape.Discount Sunglasses Ray Bans. Go for a style that is opposite to your faceshape e.g. if you have a rounder face go for a squarer sunglasses. If you have sharper features go for a rounder frame.

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Designer sunglasses can easily cost well into the thousands. One popular and iconic pair — the Ray-Ban Original Wayfarer Classic — comes with a price tag of $155. The brand’s been copied relentlessly, with knockoffs available for as little as a few dollars.Crystal lenses, which are tinted on the back and made of glass, adorn several different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they offer better clarity.Discount Ray Bans Sunglasses. “We don’t have plastic lenses,” she said.Name brands, including Ray-Ban, typically offer lenses with UV protection, and some take it a step further with polarized lenses, which can also notch up the price.There’s also manufacturing costs. “All the lenses are made in Italy,” Beneventi said, as are all the Wayfarer components. “Fake Cheap Ray Bans.No part of the product is made in China.”She said Ray-Ban focuses on long-term quality, making sure the materials used don’t peel or change their shape with wear and tear.”It’s laser cut to make sure it’s very light and comfortable for consumers,” said Beneventi. The Wayfarer frames are usually made of acetate, a type of plastic that can be costly to manufacture.”The technology to make an acetate frame is extremely difficult,” said Colleen Gallagher, the district manager of New York City’s Solstice Sunglasses boutiques.She agreed that the value of each pair of sunglasses really depends on what it’s made of and how it’s constructed.”Authentic Ray Bans Glasses.You’re not just paying for the name. You’re paying for the craftsmanship,” she said.Gallagher, who started out in the eyewear business as a teenager selling sunglasses on the Jersey Shore, had a new pair of $495 Fendi sunglasses keeping her hair off her face.

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Each pair takes 100 days to make, and during the manufacturing process the frames are tossed in wood chips to give them a lustrous shine.But not everyone shares that passion for designer sunglasses.Fake Ray Bans Sunglasses. Lois Bitner Olson, a marketing professor at San Diego State University, claims that all glasses can be manufactured cheaply and easily and brand labels are the primary reason customers pay more.”Unless they’re made with real gold or silver or tortoise shell, they can be made for less than three dollars,” said Olson. That’s all sunglasses, she said, regardless of the brand.Olson says there’s only one reason why consumers spend big bucks on shades.Discount Ray Bans Sunglasses.”Sunglasses are such an ego-driven product — it’s all about me and what you see on my face,” she said. “I’m not looking at your socks, I’m not looking at your belt, I’m looking at your face. It’s kind of the window into you.”The latest brand to offer a customization service is sunglass stalwarts Ray-Ban. Take your pick from one of the classic Ray-Ban silhouettes, which includes the Aviator, Wayfarers, Clubmaster and nine more, then freely customize each individual component from a selection of different colors, prints and lenses, for a myriad of final results. You can even engrave the temple with your choice of word up to 10 characters long.Ray Bans Sunglasses Cheap.Visit Ray-Ban online to get started.

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Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Replica Ray Bans Sunglasses.Then Audrey Hepburn put them on. That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on.Fake Ray Bans Cheap.In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.What was it about these frames? Their distinctive shape possessed the ability to dress up drab outfits while dressing down formal ones.Ray Bans Fake Sunglasses.The Wayfarer’s “distinctive trapezoidal frame spoke a nonverbal language that hinted at dangerousness,” the critic Stephen Bayley has written. That’s probably why Andy Warhol and John Lennon put their Wayfarers on, too.

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Even though Debbie Harry and John Belushi had their Wayfarers on, sales were in the ditch by the late 1970s. So Ray-Ban found a new way to get celebrities to wear the goods: product placement. Tom Cruise put Wayfarers on for 1983’s Risky Business.Ray Bans sunglasses cheap.Then Don Johnson put them on, as did Don Henley, Johnny Marr and Madonna. Corey Hart wore his sunglasses at night, and by 1987, as Michael Jackson was setting off on his Bad tour, he’d put Wayfarers on, too.Today, Italian optical giant Luxottica licenses the right to make Wayfarers, which it reintroduced in 2006 as a pristine copy of the 1952 original. Times and tastes have changed a lot over 60 years, but the cultural impetus of Wayfarers is now unstoppable.Discount Ray Bans glasses.”They’re one of the first things that come to mind when people think of sunglasses,” said Jordan Silver, co-owner of New York’s Silver Lining Opticians, and he is in a position to know. Vintage Wayfarers–when Silver can get them–can go for $800.Authentic Ray Bans Sunglasses.Of course, prices like that are a pittance for the latest generation of celebrities to put Wayfarers on, including Johnny Depp, Robert Pattinson, James Franco, Jude Law and Orlando Bloom. We’d list more, but we hate to name drop.

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They pitched the idea to Stanford’s prestigious StartX business incubator program in 2012 and were accepted. In the short video application they recorded, Rodriguez eagerly explained how they wanted to “redefine the future of face-to-face interaction.”The only problem was that building expensive hardware was impossible for an early-stage startup with no funding. They realized they would have to scale back their ambitions in order to actually ship a product, and settled on a discrete, Ray-Ban-inspired pair of glasses that could record video and would start at $300.Authentic Ray Bans Sunglasses.The duo managed to attract two important first hires in Peter Brook, a Facebook engineer who had worked on the social network’s failed Facebook Home Android interface, and David Meisenholder, who had worked on camera glasses that Polaroid tried to sell in 2011 with the help of Lady Gaga.Replica Ray Bans Sunglasses.Miller, left, with Peter Brook wearing Epiphany Eyewear during an early interview.PITME / YouTubeAfter they ran a Indiegogo campaign in 2012 that raised $70,000 for Epiphany Eyewear, Miller and Rodriguez landed a few prominent early investors.One of those investors was Quora cofounder and early Facebook employee Charlie Cheever.He told Business Insider that he invested in Vergence after meeting Rodriguez at a talk at Stanford.Ray Bans Sunglasses Cheap.Rodriguez showed him multiple augmented reality demos, including a rig made of two iPhones that used cameras to overlay 3-D graphics in videos.”I could just tell that this was a really smart kid who was pushing the envelope,” Cheever said.

Miller managed to win over Adam Draper, who now runs Boost VC and is the son of prominent investor Tim Draper. In an interview, Draper recalled Miller showing up late to a 2012 dinner in Palo Alto he attended to hear pitches from other entrepreneurs.Cheap Ray Bans Sunglasses.Draper had dreamed of building his own Iron Man suit, and when Miller enthusiastically shared his vision for an augmented reality future beginning with computer-equipped glasses, Draper was sold.Winning over Draper turned out to be instrumental in getting Vergence off the ground, especially given how little most Silicon Valley investors were interested in wearable computers at the time.Authentic Ray Bans Sunglasses.”Erick was a very persistent CEO,” Draper said. That included a relentless approach to pitching. Miller would walk around the exterior of Facebook’s campus and try to catch Mark Zuckerberg walking between meetings or to his car, Draper recalled.Ray Bans Fake Sunglasses.”It was a very cool thing that they were doing, but no one was excited about the space,” Draper said. “No one believed in it. No one was excited about this thing. Everyone was doing consumer mobile applications. Glasses with computer vision was not part of the story.”

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It was the first day the $130 camera glasses went on sale, and many were there to see what all the buzz was about. Most of them worked or had friends in the tech industry. Some planned to resell the glasses at a hefty markup online.Erick Miller had a different reason to stand in line for Spectacles that morning.Discount Ray Bans Sunglasses.He helped invent them.The idea for Spectacles didn’t come from the mind of Evan Spiegel, the visionary and reclusive 26-year-old CEO behind the newly renamed Snap Inc. The genesis of Spectacles dates back to Vergence Labs, a small Los Angeles startup that Spiegel quietly acquired for $15 million in early 2014.Vergence Labs was founded by Erick Miller and Jonathan Rodriguez in 2011. They made their own version of camera glasses called Epiphany Eyewear that, like Spectacles, could subtly record video with the press of a button.Cheap Fake Ray Bans Outlet.Business Insider’s Alyson Shontell called the product “a much cooler, cheaper alternative to Google Glass” in 2014.The real plan Miller and Rodriguez had for Vergence was much loftier than video glasses. The scrappy startup wanted to create a crop of futuristic gadgets, from AI-enabled helmets to gesture-controlled drones, that would effectively give people “superpowers.” And the company already had working — if rudimentary — prototypes when it was swallowed by Snap.Fake Ray Bans Sunglasses.Today, the acquisition of Vergence is just a footnote in the rise of Snap, whose upcoming $25 billion initial public offering is expected to be the largest internet debut in years. But Vergence’s untold story provides a glimpse of what could be the blueprint for Snap’s growing ambition to mesh wearable cameras, augmented reality technology, and social media into a new class of gadgets.

Miller abruptly left Snap six months after joining as director of technology and declined to be interviewed for this story. The other members of Vergence’s core team still work at Snap. Rodriguez calls himself the “architect” behind Spectacles on his LinkedIn.Snap declined to make any of its employees who work on Spectacles available for interviews.Ray Bans Fake.But Business Insider spoke with other former Vergence employees, early investors, and people close to the startup to get the inside story of the small team that’s playing a crucial role in the future of Snap.cheap Ray Bans sunglasses.During their time together at Vergence, Miller and Rodriguez’s more than a dozen experiments included a helmet display that used facial recognition to identify people in the real world based on their Facebook profiles, and a drone that could be controlled with hand gestures.While he was a graduate student at UCLA, Miller imagined a fully immersive, futuristic headset with biometric sensors that would display information over the real world and “give people what would previously be called superpowers,” according to an early interview.Ray Bann Sunglasses on Sale.He ended up pouring his life savings into prototyping the product and attracting the attention of Rodriguez, a computer science major at Stanford whose senior thesis described “assembling an augmented reality computer with video screens and headphones as output, and inputs consisting of gaze tracking, EEG, finger tracking, and GPS.”

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On Facebook, the scam’s mechanism is slightly less straightforward — Stefanko says the scammers use both malware and more conventional password hacks to gain access to user accounts around the world. Fake Authentic Ray Bans.Once they have that access, they create an event, copy-paste the usual promo text (usually in broken English, though Stefanko has also seen it in Japanese and Spanish), and invite hundreds or even thousands of the user’s friends.These mass invitations are risky for spammers, of course: Any one of the invitees could alert Facebook or their friend to the suspicious account activity.Replica Raybans. At the same time, if even one of the invitees buys from the fake Web store, it’s just paid for itself.That makes the Ray-Ban charity scam a special challenge for Facebook, which is not unaware of its spread.“[It’s] unique in that, unlike other applications of machine learning, there’s a live adversary on the other end, trying to get around your controls,” said Melanie Ensign, a Facebook spokeswoman. Cheap Raybans.“This makes spam-fighting a fascinating engineering challenge.”

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Ensign says the plague of Ray-Ban event-invites is actually far smaller than it could be: Facebook prevents most spam from ever posting, using a combination of automated systems and manual auditing.Ray Bans Sunglasses Outlet.Facebook’s automated spam system looks at roughly 2 million distinct “classifiers,” or signals, to guess when something might be spam — and the site runs about 1 million checks per second on other types of suspicious behavior, from mass event-invites to rapid-dash friend requests. Replica Raybans.Facebook also monitors for malware, Ensign said, and alerts users when it suspects their machine may be infected, even providing a free scanner they can use to clean it up. But that won’t help users whose passwords have been bought or guessed . . . and the scammers are forever dreaming up new techniques. Fake Raybans.No one knows this struggle better than the intellectual property and legal teams at Luxottica, the people charged with fighting back against fraud old and new. (During the past two years, in fact, the teams have bulked up to better address some of these issues.) The company works with a third-party monitoring agency to identify fraudulent Web stores, then sues for trademark infringement in the federal court system of whatever country the scammer was selling to.

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It seems like scam spam offering supposed bargains on Ray-Ban sunglass is even more common than Viagra spam these days.Authentic Raybans. We constantly get emails with links to websites that try to sell fake Ray-Bans. In fact, we even get iMessage spam from Ray-Ban scammers sometimes.Cheap Raybans. Of course, there’s a reason you see so many scams out there that focus on Ray-Ban sunglasses — everyone loves them. Replica Ray Bans Cheap.Ray-Ban has been making sunglasses since all the way back in the 1930s, and the company offers all kinds of great styles at affordable prices.Of course, it’s Prime Day and you know what that means: Those normally affordable prices are about to get a whole lot more affordable thanks to Amazon’s sale on Ray-Bans.

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Today only — and for Prime subscribers only, of course — Amazon is slashing prices on select Ray-Ban sunglasses by 25%. Fake Authentic Ray Bans.There are several different Ray-Ban models included in this sale, but we know the question on everyone’s minds… does this sale cover Ray-Ban’s classic aviators?Why yes, yes it does!.Authentic Ray Bans Sunglasses. The Ray-Ban RB3025 Aviator Sunglasses are indeed covered in Tuesday’s one-day sale on Ray-Ban glasses, as are a few other very popular models. Ray Bans Sunglasses Outlet . Want to check them all out? Head on over to this page on the Amazon websiteand grab your favorite pair before this sale is over.