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Ray Bans Wayfarers.In 2000, Luxottica consolidated production of Ray-Ban sunglasses from four outdated facilities in different areas of the world to a state of the art facility in Italy, where Luxottica manufactured other brands in its portfolio. Northeast Italy is known as a hub for premium eyewear, with the added benefit of proximity to quality parts suppliers.Convenience stores and gas stations are not the best avenues for cultivating an upscale image.Ray Bans Aviator Outlet. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later. The company was making eyewear for luxury names like Bulgari, Chanel and Armani, so it already had ins with high-end stores. By 2004, Luxottica was able to leverage the improved reputation of Ray-Ban to command higher prices again, selling the shades at Neiman Marcus and Saks Fifth Avenue.Cheap Ray Bans Sale.

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Ray Bans Sunglasses Outlet.Luxottica’s Chief Marketing Officer, Stefano Volpetti, recently spoke with Fortune about how the company returned luster to the iconic brand and what its doing to keep the momentum going.The Ray-Ban brand first emerged as a major player in eyewear in 1929 when the Air Force asked Bausch & Lomb to develop a new kind of eyewear that would protect pilots’ eyes from glare without compromising how well they could see.Fake Ray Bans Sale Online. In 1936, Ray-Ban sold the resulting glasses, Aviator-style shades, to the public for the first time, and an American icon was born.The ethos of coolness and technical innovation was what Luxottica was looking to revive when it bought Ray-Ban. But first it had to clean up the brand.When Luxottica bought Ray-Ban, it says, the brand’s frames fell apart four times faster than those of Luxottica’s other brands.Best Ray Bans Sunglasses.

 

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Cheap Ray Bans Store.Best known for the foldable design that graced Steve McQueen’s face, Persol also has a glut of wayfarers in its locker.Its Design Sunglasses boast full Italian construction, luxury acetate design and metallic arm accents. Steve might want to rethink his choice.Italian acetate is sturdy, but not sturdy enough to survive a fall from your hotel balcony. Ray Bans Aviator Outlet.Topman’s rubber frames just might.And if not, the price tag means you’ve stowed a couple of spares in your suitcase.Luxottica Group, the maker of Ray-Ban sunglasses, has sued BCBG Max Azria, alleging that the Southern California-based fashion brand is knowingly infringing the name of its famous trademark-protected “Wayfarer” style sunglasses. The Wayfarer sunglasses, which were designed in 1952, have enjoyed federal trademark protection in the U.S. for over two years now. The trademark was registered by Bausch & Lomb, whose Ray-Ban business was acquired by Luxottica in 1999.Fake Ray Bans Sale.

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Cheap Fashion Ray Bans.Thom Browne’s ability to make classics seem cutting edge extends to his sunglasses line – case in point, these sharp, square-framed acetates.Hand-assembled in Italy, they feature an angular silhouette with a gold wire underframe (not too dissimilar to the clubmaster) and the designer’s signature stripe motif on the arms.Each pair of Oliver People’s L.A Coen sunglasses come with a unique tortoiseshell pattern that partly explains the price tag – no two pairs are the same.Fashion Discount Ray Bans.The ‘champagne’ lens sits in an easy-to-wear design, no matter the strength of your chin.Black wayfarers are a classic. But they can be, well, dull. Enter River Island’s blue faded take.Contrast tinted lenses offer full UV protection, and they sit in frames with a blue underlining and fade-to-black detailing on the arms. So no chance you’ll blend in.There are some places you shouldn’t take glasses you wouldn’t be happy to lose. Festivals, stag-dos – odds are they’ll end up buried in mud or tossed in a pool.The Idle Man offers a classic wayfarer design at a price you won’t mind paying twice.Ray Bans Aviator Outlet.

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Best Ray Bans Sunglasses .In the noughties, Ray-Ban tweaked its silhouette, shrinking the wayfarer and smoothing out its angles. It made for a softer, easier to wear wayfarer – and they haven’t left our faces since.The Saratoga II’s unisex design exemplifies the flexibility of an all-black wayfarer.Italian acetate frames (a hallmark of sunglasses that won’t break the first time you drop them) are bolstered by full-spectrum UV protection and stud detailing to the arms. Because it’s nice to look at least a little unique.The OG is still the best.Ray Bans Outlet Sale. This tortoiseshell take is mounted on contrast black arms with the Ray-Ban signature emblazoned on the lens – a subtle detail that says ‘my sunglasses are better than yours’.Even as Ray-Ban rounded its wayfarer, other brands shifted square.They’re tougher to wear, particularly for chiselled face shapes, but if you’ve got curves then Spitfire’s translucent frames, brown lenses and angular design are the easiest way into the 1970s trend. Chest rug optional.Jeepers Peepers added another layer to the classic wayfarer, with gold-tone wiring framing the lenses.And because cataracts are never a good look, you also get total UV protection, at a price point friendly to eyes and pocket.Ray Bans Wayfarer Outlet.

 

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Cheap Fashion Ray Bans.The wayfarer existed long before Pete Doherty. Designed in 1952 by Bausch & Lomb it’s the quintessential American frame, “a mid-century classic to rival Eames chairs and Cadillac tail fins,” according to the Independent on Sunday’s Stephen Bayley.Where Ray-Ban led, others followed, and the wayfarer went from a model of sunglass to a genre. In the ensuing half century, takes on the style have been spotted on everyone from Michael Jackson to Jude Law, testament to a design that seems to flatter any face shape. It’s part Talented Mr Ripley luxury; part Risky Business anti-authoritarianism; and all style.Not that the going was always good. Ray Bans Outlet Store.A post-1960s slump put the wayfarer on the backburner as aviators took control, but the late 1980s saw a resurgence once more – audiences channelling the cool of Miami Vice and The Breakfast Club’s antiheroes. The 1990s sportswear boom saw men turn – unforgivably – to wraparound shades. But the wayfarer was waiting, ready to take us back, to show us the light – and how to fight it it in style.In the noughties, Ray-Ban tweaked its silhouette, shrinking the wayfarer and smoothing out its angles. It made for a softer, easier to wear wayfarer – and they haven’t left our faces since.Fashion Ray Bans Outlet.

 

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What was it about these frames? Their distinctive shape possessed the ability to dress up drab outfits while dressing down formal ones. The Wayfarer’s “distinctive trapezoidal frame spoke a nonverbal language that hinted at dangerousness,” the critic Stephen Bayley has written.Discount Ray Bans Wayfarer. That’s probably why Andy Warhol and John Lennon put their Wayfarers on, too.Even though Debbie Harry and John Belushi had their Wayfarers on, sales were in the ditch by the late 1970s. So Ray-Ban found a new way to get celebrities to wear the goods: product placement. Tom Cruise put Wayfarers on for 1983’s Risky Business.Ray Ban Sunglasses Sale Online. Then Don Johnson put them on, as did Don Henley, Johnny Marr and Madonna. Corey Hart wore his sunglasses at night, and by 1987, as Michael Jackson was setting off on his Bad tour, he’d put Wayfarers on, too.Today, Italian optical giant Luxottica licenses the right to make Wayfarers, which it reintroduced in 2006 as a pristine copy of the 1952 original. Ray Ban Sunglass Sale.Times and tastes have changed a lot over 60 years, but the cultural impetus of Wayfarers is now unstoppable. “They’re one of the first things that come to mind when people think of sunglasses,” said Jordan Silver, co-owner of New York’s Silver Lining Opticians, and he is in a position to know. Vintage Wayfarers–when Silver can get them–can go for $800. Of course, prices like that are a pittance for the latest generation of celebrities to put Wayfarers on, including Johnny Depp, Robert Pattinson, James Franco, Jude Law and Orlando Bloom. We’d list more, but we hate to name drop.

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Ray-Ban Wayfarers may be a hipster staple, but much like former subculture favorites Clarks and trucker hats, their popularity has little to do with advertising.Discount Ray Bans Outlet. Now, as the scenester set moves on to cat eyes and Moscots, Ray-Ban seems determined to maintain what was an unexpected spike in sales. Last week, the company–a subsidiary of the Luxottica Group–dropped a major campaign for the sunnies style right into a few of New York’s major subway stations.Cheap Ray Bans Aviator. Four prominent print makers, including Matt Moore and Aesthetic Apparatus, designed posters inspired by new Wayfarer patterns for the initiative. They look good. But will they help to sell more sunglasses ? In this increasingly competitive business environment, it is no longer an option to stand still while your competition changes with the times. Discount Sunglasses Ray Bans.We can give countless examples of companies that failed to adapt to a changing marketplace and had to close their doors.Reinvention is the only way for companies to stay relevant in this ever-changing, fast-paced global economy.Let’s take a look at some companies who reinvented themselves successfully. There are many out there but these are three of my favorites.Ray-Ban: Ray Ban was originally made by Bausch + Lomb for the U.S. Army and have been worn by everyone from JFK to Tom Cruise. But the brand suffered in the ’90s because the company was mismanaged, with poor quality and increased competition from Oakley and other rivals. The subsequent reinvention was beautiful. Ray Ban Sunglasses Outlet.Luxottica stopped selling Ray-Bans for a year to reinvigorate the brand.Good luck finding them at your local convenience store.

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Those expensive sunglasses may not be any better for your eyes, either. “Three hundred dollar sunglasses don’t do anything better than 100 sunglasses, except maybe look better and have a brand name associated with them” says Dr. Jay Duker, chair of ophthalmology at Tufts Medical Center.”Discount Ray Bans Wayfarer.A significant chunk of what you pay for isn’t the quality of the lenses, it’s the brand,” adds Dr. Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. He notes that making lenses that offer protection against harmful ultra-violet rays “isn’t very expensive technology.”Ray Bans Sunglasses Sale Online. And while spending more may get you better quality frames, here, too, there are laws of diminishing returns.For about $40, says Dr. Duker, you can get a pair that offers 100% protection against ultra-violet rays.Fake Ray Bans Wayfarer For Sale. If you spend maybe $70 you should be able to get a pair with decent quality polarizing lenses that cut out glare. Beyond that, the medical benefits tail off pretty fast.An inexpensive pair of sunglasses from the pharmacy isn’t the worst thing in the world. They may be fine for most people in most circumstances, Dr. Dana says. “The main reason people wear sunglasses is to block out (regular) white light,” he says, “and from that point of view, cheaper glasses work pretty well.” Cheap Ray Ban Sunglasses.And they will probably block most UV rays, even if not all of them, he adds.

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Those fancy glasses are really costing you a lot more than you realize. If you make your shades last for many years, that would be one thing. But who does that? The people who want designer items want the latest fashion each year. Discount Ray Bans Outlet.And then there are the pairs that get lost. Scratched at the beach. And sat on. Personally, I have come to consider sunglasses a disposable item, and I suspect I am not alone.Their maker, Ray-Ban, called them Wayfarers.Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Then Audrey Hepburn put them on. Discount Sunglasses Ray Ban.That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on. In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too.Ray Bans Cheap. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.

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Are you in the market for a new pair of designer sunglasses this summer?It’s the season for it, and you can spend hundreds of dollars on your next pair of shades.Ray Bans Sunglasses Outlet. that’s if you don’t need prescription lenses. Even more moderate design labels like Ray-Ban or REVO can cost a couple of hundred bucks.Designer shades are big business, even in this economy. I keep hearing about the new age of frugality, but I’m not seeing much of it at the mall. Sunglass Hut’s same-store sales in the U.S. rose 10.8% in the first quarter, pretty much erasing the slump in early 2009.Ray Bans For Sale.But are these expensive brands worth it? Before you spend big money on your next pair of designer shades, here are six things you should know.1. Most sunglasses are made by the same company. Do you prefer the “quality” of Ray-Ban to Oakley? Do you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada? Wake up. Discount Ray Bans Wayfarer.They’re all made by one company, Italian manufacturer Luxottica–one of the biggest consumer companies that consumers have never heard of. Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.”We manufacture about 70% of those brands in our factories in Italy, and the balance in America and China,” says Luxottica spokesman Luca Biondolillo. “Ray Bans Sunglasses Sale Online.We do the design, the manufacturing, and the marketing,” he adds. The company makes most of those brands under license, working closely with designers at the relevant fashion houses. But it owns several brands itself, including Ray-Ban, Oakley, Oliver Peoples and REVO.

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In many cases, the same company is also selling you the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This is extreme vertical integration. Ray Ban Sunglasses Sale.The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. Make of it what you will. But if your financial advisor was actually employed by the mutual fund company that he recommended for your portfolio, you’d at least want to know.Ray Ban Sunglasses Outlet.3.The markups are as big as they seem. Whenever I have bought a new pair of regular eyeglasses, I have always reflected on how little I seem to get for my money. I can sort of understand why lenses are so expensive, as the material has to be made and ground precisely.These are bits of metal or molded plastic. Once I bought tiny slivers of hollow titanium that weighed considerably less than the bills I was handing over.The cost of a new pair of glasses will of course reflect materials and labor. But the price will also reflect brand values and marketing–and how much consumers will pay.Ray Bans Cheap Online.That’s some margin.While the company’s return on equity has fallen since the global economy turned down, last year it still managed a respectable 11%, according to data from FactSet Research Systems. A few years ago that number was as high as 20%. And investors are confident on the company’s future. The stock has jumped from $13 to $25 from last year’s market lows. It’s about 20 times likely earnings, an optimistic rating.

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In terms of how to find out whether glasses are polarised or not, the best thing to do is to ask the sales associate at the store.Cheap Ray Ban Sunglasses. Otherwise, have a look at the frame.”For example a Ray-Ban polarised lens has a P next to the Ray-Ban logo on the lens,” Kessell pointed out. “Also some sunglasses have it indicated on the left temple of the glasses with 2P or 3P.”Ray Bans Cheap Online.If you already own a pair of sunnies and aren’t sure whether they are polarised or not, you can try a neat trick involving your computer. (And no, it doesn’t involve Google.)”Look at a computer monitor while wearing the sunglasses,” Kessell advised. “Does the monitor’s brightness seem to reduce and increase as you tilt your head left and right? If this is the case you are wearing polarised sunglasses .”Ray Ban Sunglasses Outlet.Another way to test if your glasses are polarised is if you look into the ocean, a polarised lens should be able to look through the glare on the surface of the water into the ocean.”Finally, for those who might be thinking the onset of autumn means they can put their sunnies away for a while, think again. Ray Bans For Sale.According to OPSM, UV damage to the eyes can occur even on cloudy or cold days. For more OPSM health facts, and for Kessell’s tips on buying the perfect pair of shades, see below.

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Eye health facts courtesy of OPSM.UV damage to the eyes can occur even on cloudy or cold days.Ray Bans For Cheap.85 percent of the OPSM sunglass range can now be fitted with prescription lenses.90 percent of all skin cancers occur above the neck and up to 10 percent of all skin cancers occur on the eyelids.UV damage is cumulative and irreversible. It is important to protect children’s eyes as early as possible.The colour or darkness of the lens does not indicate the level of sun protection — you should always check the label for the EPF (Eye Protection Factor).Cheap Ray Ban Aviator .Contact lenses and prescription glasses are available with UV coatings. Did you know that UV exposure can lead to ocular problems such as cataracts, pterygia, macular degeneration and skin cancer of the eyelids?Sun-related eye damage occurs in the early ages of childhood, particularly between the ages of three to 12 years old.Always look for a quality lens that is labelled. All sunglasses in Australia, look for a category 2 or 3 lens that is polarised so that they protect you from the sun.Always shop at a reputable sunglass retailer like Sunglass Hut where we ensure that all the product is authentic.Choose a pair of sunglasses that matched your faceshape.Discount Sunglasses Ray Bans. Go for a style that is opposite to your faceshape e.g. if you have a rounder face go for a squarer sunglasses. If you have sharper features go for a rounder frame.