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Cheap Replica Ray Ban Outlet.Ray Ban owes much of its worldwide appeal to appearances in films such as The Blues Brothers, Reservoir Dogs and Risky Business. After the release of the 1986 blockbuster, Top Gun, showcasing Tom Cruise in Aviators, Ray Ban skyrocketed in popularity, and the company saw an extraordinary 40% increase in sales. Ray Ban continued its massive exposure in the `80s by appearing in over 60 more films and television shows, and they began signing deals with leading production companies to feature the brand exclusively.Just as adored by the music industry, legendary musicians Bob Dylan, Madonna, Michael Jackson and members of U2, frequently worn Ray Ban eyewear.Ray Ban Sunglasses.Ray-Ban has released a new high-tech limited edition version of its iconic aviator shades in a flash sale making them available only until Sunday, June 5. You’ll have to act fast to snag a pair of the mellow yellow sunnies, of which only 100 pairs are being made.Ray-Ban produced the limited edition makeover for its Classic Aviator, Shooter and Outdoorsman style. They feature Ambermatic, a special yellow lens that darkens depending on light and temperature conditions, transitioning from yellow to brown to initially block glares and then highlight outlines and shapes.Ray Ban Sunglasses Sale.

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Ray Bans Sunglasses Outlet.Ray-Ban launched the Caravan in 1957, a squarer version of the Aviators; the following year, the brand launched a women’s range of eyewear featuring different colors and design flourishes.Olympian I and II were introduced in 1965, frames featuring a gently curving metal bridge and rounded rectangle lenses. Actor Peter Fonda wore the Olympian in Easy Rider.Actor Robert de Niro wore Caravans in “Taxi Driver” and Clint Eastwood wore Baloramas in “Dirty Harry” in 1971.More than ever, Ray-Ban has chalked up appearances in cinema. Denzel Washington wore Clubmasters in “Malcolm X,” Will Smith and Tommy Lee Jones sported Ray-Ban Predators in “Men in Black.”Ray Ban Outlet Sale.In 1999, Bausch & Lomb sold Ray-Ban to the Luxottica Group, which brought innovation to the brand with new materials such as lightweight carbon fiber and more sophisticated lens technology. The brand currently uses new materials such as metal, leather, denim and wood to update its originals. Today Ray-Ban remains a global leader by staying true to its DNA while applying technological innovation.Worn by everyone from Steve McQueen to Ryan Gosling, these are stylish and timeless. They’re also built hardily and come in a wide array of different colours. Like Ray Bans, they are remarkably versatile, with the classic-looking, classy brown frames complementing most outfits. The fact that they fold up into a tiny bundle makes them very practical, too.Fake Ray Bans Sale.

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Ray Bans Replica Sale.It’s been hopping at Fashion Island lately. Earlier this year, the luxury outdoor center opened an expanded and awesome new Anthropologie as well as our favorite local boutique, The Celect.Now the Island has upped its cool factor once again by adding the first-ever Ray-Ban store on the West Coast.The iconic sunnies-maker—creator of the classic Wayfarer and more—quietly opened what is only its second flagship store. In the center of Fashion Island, the boutique, filled floor-to-ceiling with rows and rows of Ray-Ban glasses from aviators to the Clubmaster and more, sits like a gleaming jewel box (oh, so appropriately) near the Tesla showroom.Cheap Ray Bans Outlet.Think of it, cruising hands-free in your Tesla Model S down Newport Coast Drive, what brand of sunglasses would you want to be wearing?In the world of fashion, sixty years is a long time at the top. Ray-Ban just updated their classic wayfarer sunglasses, and while the design might not have changed much, the materials certainly have.Visually, the new wayfarers are very similar to the original 1956 glasses. The classic shape has definite retro undertones, but the new frames are made from lightweight titanium. This makes them more durable and comfortable.The sunglasses are the classic Ray-Ban Wayfarer design updated with a classic Mickey Mouse print and a “limited edition” engraving.The limited edition sunglasses will be available at Sunglass Hut in Disney World and Disneyland starting December 8, while supplies last.Ray Bans Fake.

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Cheap Ray Bans Store.Fashion blogger Victoria Hui is frequently photographed in all different pairs of shades on her website TheLustListt. But little do her 30,000 Instagram followers know that her face shape has caused her to have a tough time hunting down ones that work for her — or “Asian fit” versions, as they’re often called. “A low nose bridge and high cheekbones make it difficult to find glasses that sit on the face properly,” Hui explained in an interview.Cheap Ray Bans Store.”I find that frames always hit my cheeks before they have the opportunity to settle onto my nose bridge.”Emily Men, one of the lifestyle bloggers behind The Wardrobes, had similar issues to Hui’s, and has often had to hack the pairs she’s owned. “It’s hard because although we do have selections, we are still missing out on so many cute styles that simply just don’t work on our face because of our nose bridge,” she said in an email. “If we do see a style we like that doesn’t work, you are able to add in nose pads, but that gets expensive, and some won’t work with nose pads even if they are added in.”Many caught wind of the term “Asian fit” back in 2013, when popular eyewear brand Oakley got into hot water for using the term in their product names. At the time, Mic called the name stupid and suggested it was simply a marketing tactic. That most sunglasses frames sold in America are designed to be “one shape fits all” played a large role in the term’s making waves — but is also testament to why such a specification was necessary.Cheap Ray Bans For Men.

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Ray Bans Wayfarers.Kite makes beautiful, designer-quality glasses but is a little less known than some other big sunglass makers – though that’s not at all justified. The fine detailing and construction of these handmade, acetate-framed glasses makes them well worth their fairly high price. Unisex, round and not especially large, they require the right face to wear them nicely – but if you can pull them off then that same interesting silhouette means that they’re eye-catching, while allowing you to maintain a classic cool.Discount Ray Bans. They come in a range of lenses and frames – everything from a classic black frame with black lenses to a transparent crystal frame with bright, bronze-mirrored lenses.Primarily known for sporty sunglasses, Oakley hasn’t strayed too far from tradition when making its fashionable leisure eyewear. It keeps some of that sporting style, with a streamlined shape and a comfy fit, but have a casual, relaxed look, meaning that you’ll get great-looking glasses that will still be able to last. The strong, lightweight and stress-resistant materials used in the frame means that they’ll still be able to last for years.Discount Ray Bans.

 

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Ray Bans Wayfarers.In 2000, Luxottica consolidated production of Ray-Ban sunglasses from four outdated facilities in different areas of the world to a state of the art facility in Italy, where Luxottica manufactured other brands in its portfolio. Northeast Italy is known as a hub for premium eyewear, with the added benefit of proximity to quality parts suppliers.Convenience stores and gas stations are not the best avenues for cultivating an upscale image.Ray Bans Aviator Outlet. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later. The company was making eyewear for luxury names like Bulgari, Chanel and Armani, so it already had ins with high-end stores. By 2004, Luxottica was able to leverage the improved reputation of Ray-Ban to command higher prices again, selling the shades at Neiman Marcus and Saks Fifth Avenue.Cheap Ray Bans Sale.

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Ray Bans Sunglasses Outlet.Luxottica’s Chief Marketing Officer, Stefano Volpetti, recently spoke with Fortune about how the company returned luster to the iconic brand and what its doing to keep the momentum going.The Ray-Ban brand first emerged as a major player in eyewear in 1929 when the Air Force asked Bausch & Lomb to develop a new kind of eyewear that would protect pilots’ eyes from glare without compromising how well they could see.Fake Ray Bans Sale Online. In 1936, Ray-Ban sold the resulting glasses, Aviator-style shades, to the public for the first time, and an American icon was born.The ethos of coolness and technical innovation was what Luxottica was looking to revive when it bought Ray-Ban. But first it had to clean up the brand.When Luxottica bought Ray-Ban, it says, the brand’s frames fell apart four times faster than those of Luxottica’s other brands.Best Ray Bans Sunglasses.

 

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What was it about these frames? Their distinctive shape possessed the ability to dress up drab outfits while dressing down formal ones. The Wayfarer’s “distinctive trapezoidal frame spoke a nonverbal language that hinted at dangerousness,” the critic Stephen Bayley has written.Discount Ray Bans Wayfarer. That’s probably why Andy Warhol and John Lennon put their Wayfarers on, too.Even though Debbie Harry and John Belushi had their Wayfarers on, sales were in the ditch by the late 1970s. So Ray-Ban found a new way to get celebrities to wear the goods: product placement. Tom Cruise put Wayfarers on for 1983’s Risky Business.Ray Ban Sunglasses Sale Online. Then Don Johnson put them on, as did Don Henley, Johnny Marr and Madonna. Corey Hart wore his sunglasses at night, and by 1987, as Michael Jackson was setting off on his Bad tour, he’d put Wayfarers on, too.Today, Italian optical giant Luxottica licenses the right to make Wayfarers, which it reintroduced in 2006 as a pristine copy of the 1952 original. Ray Ban Sunglass Sale.Times and tastes have changed a lot over 60 years, but the cultural impetus of Wayfarers is now unstoppable. “They’re one of the first things that come to mind when people think of sunglasses,” said Jordan Silver, co-owner of New York’s Silver Lining Opticians, and he is in a position to know. Vintage Wayfarers–when Silver can get them–can go for $800. Of course, prices like that are a pittance for the latest generation of celebrities to put Wayfarers on, including Johnny Depp, Robert Pattinson, James Franco, Jude Law and Orlando Bloom. We’d list more, but we hate to name drop.

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Ray-Ban Wayfarers may be a hipster staple, but much like former subculture favorites Clarks and trucker hats, their popularity has little to do with advertising.Discount Ray Bans Outlet. Now, as the scenester set moves on to cat eyes and Moscots, Ray-Ban seems determined to maintain what was an unexpected spike in sales. Last week, the company–a subsidiary of the Luxottica Group–dropped a major campaign for the sunnies style right into a few of New York’s major subway stations.Cheap Ray Bans Aviator. Four prominent print makers, including Matt Moore and Aesthetic Apparatus, designed posters inspired by new Wayfarer patterns for the initiative. They look good. But will they help to sell more sunglasses ? In this increasingly competitive business environment, it is no longer an option to stand still while your competition changes with the times. Discount Sunglasses Ray Bans.We can give countless examples of companies that failed to adapt to a changing marketplace and had to close their doors.Reinvention is the only way for companies to stay relevant in this ever-changing, fast-paced global economy.Let’s take a look at some companies who reinvented themselves successfully. There are many out there but these are three of my favorites.Ray-Ban: Ray Ban was originally made by Bausch + Lomb for the U.S. Army and have been worn by everyone from JFK to Tom Cruise. But the brand suffered in the ’90s because the company was mismanaged, with poor quality and increased competition from Oakley and other rivals. The subsequent reinvention was beautiful. Ray Ban Sunglasses Outlet.Luxottica stopped selling Ray-Bans for a year to reinvigorate the brand.Good luck finding them at your local convenience store.

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Those expensive sunglasses may not be any better for your eyes, either. “Three hundred dollar sunglasses don’t do anything better than 100 sunglasses, except maybe look better and have a brand name associated with them” says Dr. Jay Duker, chair of ophthalmology at Tufts Medical Center.”Discount Ray Bans Wayfarer.A significant chunk of what you pay for isn’t the quality of the lenses, it’s the brand,” adds Dr. Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. He notes that making lenses that offer protection against harmful ultra-violet rays “isn’t very expensive technology.”Ray Bans Sunglasses Sale Online. And while spending more may get you better quality frames, here, too, there are laws of diminishing returns.For about $40, says Dr. Duker, you can get a pair that offers 100% protection against ultra-violet rays.Fake Ray Bans Wayfarer For Sale. If you spend maybe $70 you should be able to get a pair with decent quality polarizing lenses that cut out glare. Beyond that, the medical benefits tail off pretty fast.An inexpensive pair of sunglasses from the pharmacy isn’t the worst thing in the world. They may be fine for most people in most circumstances, Dr. Dana says. “The main reason people wear sunglasses is to block out (regular) white light,” he says, “and from that point of view, cheaper glasses work pretty well.” Cheap Ray Ban Sunglasses.And they will probably block most UV rays, even if not all of them, he adds.

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Those fancy glasses are really costing you a lot more than you realize. If you make your shades last for many years, that would be one thing. But who does that? The people who want designer items want the latest fashion each year. Discount Ray Bans Outlet.And then there are the pairs that get lost. Scratched at the beach. And sat on. Personally, I have come to consider sunglasses a disposable item, and I suspect I am not alone.Their maker, Ray-Ban, called them Wayfarers.Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Then Audrey Hepburn put them on. Discount Sunglasses Ray Ban.That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on. In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too.Ray Bans Cheap. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.

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Are you in the market for a new pair of designer sunglasses this summer?It’s the season for it, and you can spend hundreds of dollars on your next pair of shades.Ray Bans Sunglasses Outlet. that’s if you don’t need prescription lenses. Even more moderate design labels like Ray-Ban or REVO can cost a couple of hundred bucks.Designer shades are big business, even in this economy. I keep hearing about the new age of frugality, but I’m not seeing much of it at the mall. Sunglass Hut’s same-store sales in the U.S. rose 10.8% in the first quarter, pretty much erasing the slump in early 2009.Ray Bans For Sale.But are these expensive brands worth it? Before you spend big money on your next pair of designer shades, here are six things you should know.1. Most sunglasses are made by the same company. Do you prefer the “quality” of Ray-Ban to Oakley? Do you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada? Wake up. Discount Ray Bans Wayfarer.They’re all made by one company, Italian manufacturer Luxottica–one of the biggest consumer companies that consumers have never heard of. Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.”We manufacture about 70% of those brands in our factories in Italy, and the balance in America and China,” says Luxottica spokesman Luca Biondolillo. “Ray Bans Sunglasses Sale Online.We do the design, the manufacturing, and the marketing,” he adds. The company makes most of those brands under license, working closely with designers at the relevant fashion houses. But it owns several brands itself, including Ray-Ban, Oakley, Oliver Peoples and REVO.

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In many cases, the same company is also selling you the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This is extreme vertical integration. Ray Ban Sunglasses Sale.The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. Make of it what you will. But if your financial advisor was actually employed by the mutual fund company that he recommended for your portfolio, you’d at least want to know.Ray Ban Sunglasses Outlet.3.The markups are as big as they seem. Whenever I have bought a new pair of regular eyeglasses, I have always reflected on how little I seem to get for my money. I can sort of understand why lenses are so expensive, as the material has to be made and ground precisely.These are bits of metal or molded plastic. Once I bought tiny slivers of hollow titanium that weighed considerably less than the bills I was handing over.The cost of a new pair of glasses will of course reflect materials and labor. But the price will also reflect brand values and marketing–and how much consumers will pay.Ray Bans Cheap Online.That’s some margin.While the company’s return on equity has fallen since the global economy turned down, last year it still managed a respectable 11%, according to data from FactSet Research Systems. A few years ago that number was as high as 20%. And investors are confident on the company’s future. The stock has jumped from $13 to $25 from last year’s market lows. It’s about 20 times likely earnings, an optimistic rating.