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Cheap Replica Ray Ban Outlet.Ray Ban owes much of its worldwide appeal to appearances in films such as The Blues Brothers, Reservoir Dogs and Risky Business. After the release of the 1986 blockbuster, Top Gun, showcasing Tom Cruise in Aviators, Ray Ban skyrocketed in popularity, and the company saw an extraordinary 40% increase in sales. Ray Ban continued its massive exposure in the `80s by appearing in over 60 more films and television shows, and they began signing deals with leading production companies to feature the brand exclusively.Just as adored by the music industry, legendary musicians Bob Dylan, Madonna, Michael Jackson and members of U2, frequently worn Ray Ban eyewear.Ray Ban Sunglasses.Ray-Ban has released a new high-tech limited edition version of its iconic aviator shades in a flash sale making them available only until Sunday, June 5. You’ll have to act fast to snag a pair of the mellow yellow sunnies, of which only 100 pairs are being made.Ray-Ban produced the limited edition makeover for its Classic Aviator, Shooter and Outdoorsman style. They feature Ambermatic, a special yellow lens that darkens depending on light and temperature conditions, transitioning from yellow to brown to initially block glares and then highlight outlines and shapes.Ray Ban Sunglasses Sale.

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Those expensive sunglasses may not be any better for your eyes, either. “Three hundred dollar sunglasses don’t do anything better than 100 sunglasses, except maybe look better and have a brand name associated with them” says Dr. Jay Duker, chair of ophthalmology at Tufts Medical Center.”Discount Ray Bans Wayfarer.A significant chunk of what you pay for isn’t the quality of the lenses, it’s the brand,” adds Dr. Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. He notes that making lenses that offer protection against harmful ultra-violet rays “isn’t very expensive technology.”Ray Bans Sunglasses Sale Online. And while spending more may get you better quality frames, here, too, there are laws of diminishing returns.For about $40, says Dr. Duker, you can get a pair that offers 100% protection against ultra-violet rays.Fake Ray Bans Wayfarer For Sale. If you spend maybe $70 you should be able to get a pair with decent quality polarizing lenses that cut out glare. Beyond that, the medical benefits tail off pretty fast.An inexpensive pair of sunglasses from the pharmacy isn’t the worst thing in the world. They may be fine for most people in most circumstances, Dr. Dana says. “The main reason people wear sunglasses is to block out (regular) white light,” he says, “and from that point of view, cheaper glasses work pretty well.” Cheap Ray Ban Sunglasses.And they will probably block most UV rays, even if not all of them, he adds.

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Those fancy glasses are really costing you a lot more than you realize. If you make your shades last for many years, that would be one thing. But who does that? The people who want designer items want the latest fashion each year. Discount Ray Bans Outlet.And then there are the pairs that get lost. Scratched at the beach. And sat on. Personally, I have come to consider sunglasses a disposable item, and I suspect I am not alone.Their maker, Ray-Ban, called them Wayfarers.Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Then Audrey Hepburn put them on. Discount Sunglasses Ray Ban.That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on. In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too.Ray Bans Cheap. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.

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Are you in the market for a new pair of designer sunglasses this summer?It’s the season for it, and you can spend hundreds of dollars on your next pair of shades.Ray Bans Sunglasses Outlet. that’s if you don’t need prescription lenses. Even more moderate design labels like Ray-Ban or REVO can cost a couple of hundred bucks.Designer shades are big business, even in this economy. I keep hearing about the new age of frugality, but I’m not seeing much of it at the mall. Sunglass Hut’s same-store sales in the U.S. rose 10.8% in the first quarter, pretty much erasing the slump in early 2009.Ray Bans For Sale.But are these expensive brands worth it? Before you spend big money on your next pair of designer shades, here are six things you should know.1. Most sunglasses are made by the same company. Do you prefer the “quality” of Ray-Ban to Oakley? Do you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada? Wake up. Discount Ray Bans Wayfarer.They’re all made by one company, Italian manufacturer Luxottica–one of the biggest consumer companies that consumers have never heard of. Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.”We manufacture about 70% of those brands in our factories in Italy, and the balance in America and China,” says Luxottica spokesman Luca Biondolillo. “Ray Bans Sunglasses Sale Online.We do the design, the manufacturing, and the marketing,” he adds. The company makes most of those brands under license, working closely with designers at the relevant fashion houses. But it owns several brands itself, including Ray-Ban, Oakley, Oliver Peoples and REVO.

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In many cases, the same company is also selling you the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This is extreme vertical integration. Ray Ban Sunglasses Sale.The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. Make of it what you will. But if your financial advisor was actually employed by the mutual fund company that he recommended for your portfolio, you’d at least want to know.Ray Ban Sunglasses Outlet.3.The markups are as big as they seem. Whenever I have bought a new pair of regular eyeglasses, I have always reflected on how little I seem to get for my money. I can sort of understand why lenses are so expensive, as the material has to be made and ground precisely.These are bits of metal or molded plastic. Once I bought tiny slivers of hollow titanium that weighed considerably less than the bills I was handing over.The cost of a new pair of glasses will of course reflect materials and labor. But the price will also reflect brand values and marketing–and how much consumers will pay.Ray Bans Cheap Online.That’s some margin.While the company’s return on equity has fallen since the global economy turned down, last year it still managed a respectable 11%, according to data from FactSet Research Systems. A few years ago that number was as high as 20%. And investors are confident on the company’s future. The stock has jumped from $13 to $25 from last year’s market lows. It’s about 20 times likely earnings, an optimistic rating.

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Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before. Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing—probably why Dean, the 24-year-old star of Rebel Without a Cause, put them on.Replica Ray Bans Sunglasses.Then Audrey Hepburn put them on. That was 1961, when Breakfast at Tiffany’s introduced America to daring suggestions of divorce. Givenchy designed Hepburn’s dresses, but Ray- Ban completed the look. Soon, Hollywood stars including Marilyn Monroe, Cary Grant and Kim Novak had put Wayfarers on.Fake Ray Bans Cheap.In Nashville, Roy Orbison followed suit, as did a guitarist in New York named Bob Dylan.America had a new president in 1961, and many thought that he’d put Wayfarers on, too. In fact, JFK wore the American Optical brand (a knockoff) but no matter: The frames looked like Wayfarers, and that was close enough. Overnight, millions of American men tried to imitate the Camelot style—which meant that they put Wayfarers on, too.What was it about these frames? Their distinctive shape possessed the ability to dress up drab outfits while dressing down formal ones.Ray Bans Fake Sunglasses.The Wayfarer’s “distinctive trapezoidal frame spoke a nonverbal language that hinted at dangerousness,” the critic Stephen Bayley has written. That’s probably why Andy Warhol and John Lennon put their Wayfarers on, too.

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Even though Debbie Harry and John Belushi had their Wayfarers on, sales were in the ditch by the late 1970s. So Ray-Ban found a new way to get celebrities to wear the goods: product placement. Tom Cruise put Wayfarers on for 1983’s Risky Business.Ray Bans sunglasses cheap.Then Don Johnson put them on, as did Don Henley, Johnny Marr and Madonna. Corey Hart wore his sunglasses at night, and by 1987, as Michael Jackson was setting off on his Bad tour, he’d put Wayfarers on, too.Today, Italian optical giant Luxottica licenses the right to make Wayfarers, which it reintroduced in 2006 as a pristine copy of the 1952 original. Times and tastes have changed a lot over 60 years, but the cultural impetus of Wayfarers is now unstoppable.Discount Ray Bans glasses.”They’re one of the first things that come to mind when people think of sunglasses,” said Jordan Silver, co-owner of New York’s Silver Lining Opticians, and he is in a position to know. Vintage Wayfarers–when Silver can get them–can go for $800.Authentic Ray Bans Sunglasses.Of course, prices like that are a pittance for the latest generation of celebrities to put Wayfarers on, including Johnny Depp, Robert Pattinson, James Franco, Jude Law and Orlando Bloom. We’d list more, but we hate to name drop.